Company Culture

Culture of Lifeluck is to provide you for the most comfortable household items.
- Qingdao Lifeluck Home Textile & Garments Co., Ltd

Just as life, the key point for an enterprise to get success is understanding and toughness. You have to thoroughly understand the philosophy of success and insist it for decades. The nearer you are to the success, the fewer competitor you meet.

What's a way? Way comes from somewhere that no one had ever been trampled, and way is created only in the place full of thorns. It's no doubt that Lifeluck is the leader to trample out the way of household items.

Qingdao Lifeluck Home Textile & Garments Co., Ltd has been set up for 15 years. Set up in June 1995, located on Qingdao, China - a beautiful coastal city, Lifeluck is an export-oriented enterprise coordinated management of production, supply and sale. In 1998, to build up famous brand and establish a corporate image, the company named "Lifeluck" for enterprise and brand. Under the foundation of absorbing wildly into the advantages of latest famous foreign household items, Lifeluck started to make a research, and then launched successfully elastic-tube pillow heart series, which aroused a strong repercussion as long as was launched into bedding market because of its special intension and went with a good sales. This product was prized as "1999-2000 Qingdao Youth's Favorite Home-made Goods", and was also authorized as "China Patent" by National Patent Office in 1999. After that, Lifeluck was focus on developing hand-made gifted cushions and pillows and other household items. Lifeluck's product is leading in this industry with its excellent fabrication, sophisticated technology, innovative appearance and various styles. LDPE short tube, one of the infilling, is Lifeluck's unique patented product, which is environment-friendly, healthy, and can keep the cushion shape unchanged for a long time. And it's very prevalent in Japan, South Korea and the North American market.

Lifeluck's success is not accident. On Product, Lifeluck pursues of high standard, zero defects and elaboration of its products; on brand, Lifeluck focuses on the market and tries to maintain good quality to satisfy consumers; on market, Lifeluck creates new cake and taste it by their own, instead of grabbing a piece of cake from existing market; on management, Lifeluck catches the essence of management and process efficient management on the whole workers and the whole process; on enterprise development, Lifeluck believes that only topping management, topping marketing and topping quality means real strong.

The success of Lifeluck Home Textile & Garments Co., Ltd comes from the management of Liu Yuguo, who is a wise and insightful person. About the problems on the salient changes from the success in the international trade to the development of series of Lifeluck products and marketing promotion, Liu said: "This kind of change actually comes from an inspiration brought by a bad habit that we used to have poor sleeping quality. At that time, due to the international trade business and jet lag with my clients, when I get home with a tired body, I always can't sleep well because of the discomfort of pillow. To seek for a comfortable pillow, I paid a lot of attention on pillow and pillow hearts in foreign countries when I was doing business in foreign countries." Based on the researching on foreign products, Liu believed, as China's economy is growing sharply and people is living better and better, people in China would be more and more strict on the quality of commodities. Producing beddings that integrated modern & fashionable style as well as comfort become an irresistible trend.

After returning home, Liu put this thought into practice with researchers. At that time, there was no relative information for them to borrow or refer. All they can rely on is to test again and again. After the production of each pillow, they would take them home to have a try. After then, the new series of "Lifeluck" elastic tube pillow was born. This product is made of non-toxic, tasteless polymer based composites with features of light weight, good flexibility, good ventilation, no absorb moisture, no mildew, no attraction to insects, no collapse, soft, and long life. Among the temperature changes from -15℃ to 50℃, the infilling would neither be too hard nor too soft. And there is a seal that is easy for opening and closing both in the end of pillow, and users can increase or decrease appropriate infilling into the heart to match different requirement on the height and hardness of different people.

The Lifeluck senior elastic-tube pillow heart is well-received in the markets. The success of Lifeluck reflects seriously that people's aestheticism is changing, coming along with the changes of time. People's living is getting better and better, and they therefore would have more requirements on daily products. However, Lifeluck senior elastic-tube pillow didn't satisfy Liu Yuguo. Market research shows that the supply of special pillow for children in the market is a blank, and children are more demanding due to their growth period. After research & development, Lifeluck children pillow was launched soon. It's verified by experts that Lifeluck children pillow is very appropriate for children in growth period. This product not only solves the problem of "bent spine" of children in the growth period, but also makes children sleep better and prevent a head deformity of children because of its particular flexibility designs.

Currently, Lifeluck is researching and developing on other series of products. Providing the best and the most effective sleep condition and creating the most comfortable home life is the constant pursuit by Lifeluck.